Dalian brand story

Guided by the ministry of industry and information technology, the 6th national brand story competition sponsored by China quality association was launched in 27 cities.Dalian held a press conference on June 12 as the only sub-division in northeast China. Representatives of nearly 100 enterprises from all walks of life and major news media organizations attended the press conference.

The sixth national brand story competition with "speak good story high quality development, the spread of the new era of brand forte" as the theme, the comprehensive implementation of the state council "about play a role of leading brand to promote the opinions of the supply and demand structure upgrade" file spirit, speak good Chinese brand story, enhance China's brand influence, accelerate the construction of industrial quality brand, promote the "made in China 2025" fully implement and carry out the national brand story competition activities.Conference by the dalian dalian via letter committee, dalian in dalian city pledges inspect bureau guidance, good quality management association, the entropy change think-tank, Canon brand think-tank, uncle by dalian fishing Marine snack special public support, by the chamber of commerce in long beach, advertising association brand construction and promotion committee in dalian, dalian Marine industry development promotion association, naruhito polymerization assisted big brand culture communication and cultural interaction activities.

According to the dalian conference organiser entropy change think-tank, President zheng ce article introduced: this contest is in brand creation, brand for the enterprise culture construction and the brand out of dalian historical inheritance, innovation, practical and fruitful results in the process of presenting communication platform, the information is embedded to the user's mental space, let users to enterprise's brand have a deeper understanding and feeling.At the same time, build the image of the enterprise brand, enhance the added value of the brand and the soft power of competition, spread the brand value, and improve the brand assets.Zheng ce wen thinks: brand story is a carrier of organizational communication of corporate culture. At the same time, it makes it easier for users to identify with the value and emotional resonance of the products and services provided by enterprises. Only by telling a good story can we better win market share and user scale.It is hoped that with the help of the brand story competition, dalian enterprises will lead more enterprises to ride the wind and waves to the blue sea and occupy the high ground of brand value.

It is understood that the brand story competition to industrial enterprises, brand-name products, geographical indication products, Chinese time-honored brands, famous trademarks and famous and excellent products on behalf of enterprises and modern service industry representatives to participate in voluntary, free registration and participation.Competitors should combine with the actual cases of enterprises, from the aspects of brand strategy, brand positioning, brand marketing, brand cultivation, brand publicity.This competition will be held in the form of speech, essay contest and micro film contest (two of which are optional). It will tell about the historical inheritance, brand culture accumulation and touching stories and profound experience in the process of brand promotion.To "tell a good brand story, spread the brand voice" as the concept, to promote the dalian brand to the whole country.The dalian division plans to hold a preliminary round at the end of June, a rematch in July and a final in early August.The national finals will be held in September, and the works that have been placed in the national finals will be recommended by the organizing committee to participate in the Asian quality conference for publicity.The whole process of the competition is linked by the national media and local media, and the progress of the competition is tracked and reported in real time, which is free of charge for the participating enterprises.The selected works of excellent enterprises in dalian competition area will be compiled into a collection of stories of excellent enterprises in dalian